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A Shorter version can be viewed with this link: https://www.penglu.work/en/work/co-driving-pleasure/

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PROJECT OVERVIEW & STRATEGIC CHALLENGE

THE RISE OF AUTONOMOUS DRIVING AND CO-DRIVING PRACTICE

Driving automation is redefining the driving practice. The phenomenon of the human driver collaborating with the driving automation system is referred to as Co-Driving practice in this research.

Image source: continental

• Automated Vehicles (AVs) can sense the driving environment and autonomously act.
• AVs can sense the driver (and passengers), and communicate with them, learn and evolve.

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• Levels of AVs: The Current Context (Click/Tap on the Black Triangle to view/hide this sub-section.) </aside>

STRATEGIC GAP: FROM DRIVING PLEASURE TO CO-DRIVING PLEASURE

“Driving pleasure” has been a core concept in automotive engineering, design, and marketing.

Image source: Unsplash

According to a systematic literature review, most studies still interpret driving pleasure in the context of manual driving when discussing it in relation to AVs.

As such, some strategic gaps in current automotive UX design practice:

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System Perspective:

Current design focuses on mitigating perceived loss (e.g., control) using warnings and information.

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Conceptual Stance:

Pleasure is treated as an unstructured emotion, passively accepted after system execution.

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Research Methodology:

Standard methods fail to capture the contextual emotional data necessary for concept definition.

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THE PROJECT GOAL

To establish a conceptual framework for Co-Driving Pleasure to strategically guide the design of emotionally resonant automation systems and inform future product roadmaps.

ACTIONABLE DELIVERABLES: QUICK GLIMPSE

Based on phenomenological interviews with over 22 participants, 115 self-reported trip logs, this project proposed three key insights. Integrated with theories, this project introduced the Human-Vehicle Relation Framework and the Co-Driving Pleasure Model, which have been endorsed by 9 design practitioners in the automotive design industry.

PRACTICAL DESIGN SUGGESTIONS

1. To systematically include Five Factors of Co-Driving Experience in design practice.

2. Linking Co-Driving Habits and Experience.

3. To adopt Human-Vehicle Relation (HVR) Framework in Design Practice.